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Excel Tire Website Privacy Policies

Your privacy is important to us. We do not sell your information to any third party. We use the information you give us on this Website only for our communications with you, to provide services you have requested, and to improve our services to you and all our customers.

This Privacy Policy describes the manner in which Excel Tire's website (www.ExcelTire.com) (the "Website") collects, uses, maintains and discloses information collected from visitors ("Visitors") to the Website.

Information Collection

Excel Tire Inc. is the sole owner of the information collected on the Website. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will keep this information confidential and not sell or rent this information to anyone.

Personal identification information

We may collect personally identifying information from Visitors only though an email form located on the Contact Us page. Visitors may be asked for, as appropriate, name, email address, mailing address, phone number. Visitors may, however, visit our Website anonymously. We will collect personal identifcation information from Visitors only if they voluntarily submit such information to us. Visitors can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Website related activities.

Non-personal identification information

We may collect non-personal identification information about Visitors whenever they interact with our Website. Non-personal identification information may include the browser name, the type of computer and technical information about Visitors means of connection to our Website, such as the operating system and the Internet service provider's utilized and other similar information.

Our website collects geo-location information from users who elect to use the local dealer look up. This information does not include any data that would permit us to personally identify any visitor and none of the geo-location information is retained by us or retained on our servers.

To assist us in the collection of information through our website we have retained the services of Old Dog Web Design, which hosts our website. Old Dog Web Design has privacy policies that are consistent with our policy statement to ensure your information is kept secure and confidential.

Excel Tire Inc. also uses Google Analytics to measure the performance of our website and gather general information about your visit to our website. We do not collect any personally identifying information through Google Analytics. We use this information to improve the relevance of our website for all visitors to the Website. Please see the policy disclosure about Google Analytics below.

You can elect to opt-out of Google Analytics collection of your data by installing a browser add-on.

Excel Tire Inc. does not sell products or services online and does not collect credit card or payment information through its website.

How we protect your information

Excel Tire Inc. utilizes its best efforts to secure your information. Excel Tire Inc. does not guarantee that information will not be used unlawfully by third parties when it is communicated to us over the Internet. Regarding electronic transmission of personal information (i.e. email), there is no method of transmitting or storing data that is completely secure.

How we use collected information

Excel Tire Inc may collect and use Visitors personal information for the following purposes:

  • To respond to you, regarding the reason you contacted us.
  • To improve customer service. Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience. We may use information in the aggregate to understand how our Visitors as a group use the services and resources provided on our Website.
  • To improve our Website. We may use feedback you provide to improve our products and services.
  • To run a promotion, contest, survey or other Website features. To send Visitors information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails. We may use the email address to respond to Visitor inquiries, questions, and/or other requests.
  • We do not sell, trade, or rent Visitors personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Unless you ask us not to, we may contact you via email in the normal course of business or to notify you of changes to this privacy policy.

Consent To Collect Information

Consent for the collection, retention, and use of personal information is implicit when website visitors provide such information by completing the message form on the contact page. Customers have the right to provide only the personal information reasonably required to conduct their chosen transaction with Excel Tire Inc.

Third-party Websites

Visitors may find advertising or other content on our Website that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Website. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Website, is subject to that website's own terms and policies.

IP Address and use of Cookies

IP Address: An Internet Protocol (IP) address is a unique string of numbers that is assigned to your computer by your Internet Service Provider. Web servers automatically identify your computer by its IP address. We will use your IP address to help diagnose problems with our server and to administer our Site. Your IP address also may be used to gather broad demographic information

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Cookies: A cookie is a small data file that can be placed on your hard drive when you visit certain websites. We use cookies to collect, store and sometimes track information for statistical purposes to improve the services we provide. These cookies do not enable third parties to access any personally identifiable information.

We use Google AdWords

Excel Tire Inc. uses the Google AdWords re-marketing service to advertise on third party websites (including Google) to previous visitors to our site. This means that we may advertise to previous visitors to our website. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone's past visits to the Excel Tire website. Googles policy on use of cookies is set out in its Policies and Principles on Advertising in Technologies. Of course, any data collected will be used in accordance with our own privacy policy and Google's privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin by visiting the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.

Information collected by Google Analytics

Google Analytics is a web analytics tool Excel Tire Inc. uses to help understand how visitors engage with this website. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. See Google's policy on use of Cookies.

Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. See above section on Google AdWords.

You have the option to decline to have your data collected by Google Anaylitics by installing this browser add-on.

General Information Collection Policy

Other that described above, we do not use or associate personally identifiable information with re-marketing lists, cookies, data feeds, or other anonymous identifiers. We do not use or associate targeting information, such as demographics or location, with any personally identifiable information collected from any AdWord ads or the associated landing page.

Excel Tire Inc does process geo-location information from visitors who elect to provide it; however we do not retain precise location information from any Website visitor.

Your Access to and Control Over Information

You may at any time limit or alter your consent for Excel Tire Inc. to collect, use, or retain personal information. You may opt out of any future contacts from us at any time. You may also review and correct your personal information at any time.

You can do the following at any time by contacting us:

by mail
Excel Tire Inc. c/o PO Box 21051, Penticton BC V2A 8K8 Canada
via email
dave @larsenexcel.ca; or
telephone
250 492 5630
  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.
  • If you feel that we are not abiding by this privacy policy, you should contact us immediately as noted above.

Changes to this policy

This Privacy Policy is reviewed and revised from time to time. You will want to revisit it regularly. When it does change, we will change the "Last Updated" date at the bottom of the page.

Your acceptance of these terms

By using this Website, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Website. Your continued use of the Website following the posting of changes to this policy will be deemed your acceptance of those changes.

Last Updated: May 30, 2014.